Within the scope of the project, the store RESELLFRIDGES, which supports the second-hand fashion market, gives place to the sale of vintage second-hand products with its resell project. Achieving our goals will not be easy, but we are ready to work with our team members, partners and customers to create change together and explore the possibilities for a sustainable future”, says Alannah Weston, CEO of Selfridges, emphasizing the necessity of recycling and sustainability in the luxury segment. “Now we must redouble our efforts to reinvent retail with a regenerative way of working that is at the center of sustainability, people and nature. Centering on sustainability and developing in parallel with changing consumption habits, the project is the beginning of a new journey for Selfridges. Selfridges, the British store chain serving the luxury segment, entered a new chapter in its history with the Project Earth project.

While vintage products that reflect the spirit of the past have been targeting a certain consumer group for many years, today we are faced with a more conscious consumer towards vintage products. Our fascination with the past is nothing new. By extending the life cycle of the products you wear by nine months, you can contribute to reducing carbon emissions by 30 percent in the fashion industry, and up to 90 percent by purchasing second-hand bags,” Bittner says, emphasizing that the consumption style in the second-hand fashion trend focuses on sustainability and that the negative effects of fashion can be reduced. “It’s only a matter of time before the rest of the world adopts the habit of buying and selling used clothing that many young consumers already have. Maximilian Bittner, CEO of Vestiaire Collective, a Paris-based second-hand sales platform with more than 10 million users worldwide, shared his thoughts on the future of second-hand fashion with McKinsey’s Miriam Lobis and Monica Toriello. The report also revealed that only 5 percent to 7 percent of secondhand fashion is currently on sale, with an estimated $2.1 trillion of fashion items not being used in closets. The Fashion of Resale report estimates that the global second-hand fashion market is currently worth $130 billion. Fast fashion is expected to continue to grow by 20 percent over the next 10 years, while second-hand fashion is expected to grow by 185 percent.Ī research conducted by thredUP on consumers reveals that one-third of consumers care more about wearing sustainable clothing than before the pandemic. The pandemic has changed our perceptions of consumption and shopping in various ways. Resale is the fresh pathĭid you know that one out of every two people throws their clothes straight in the trash? The number of consumers using second-hand fashion products increased by 64 percent compared to 2016 and this rate continues to increase day by day. What awaits second-hand fashion in the future, following the successive innovations and developments in the fashion industry? Is it a temporary trend or a turning point that will shape fashion? Let’s deep dive into the second-hand, resale and vintage trends in the apparel market. Karen Clark, thredUP’s vice president of communications, told WWD that the second-hand clothing trend has the ability to change fashion. According to the report, the second-hand fashion market, which is expected to be twice the size of fast fashion by 2030, will grow much faster than traditional retail in the next 10 years. US-based second-hand online store thredUP has published the 2021 Resale Report, which it carries out in partnership with GlobalData. The second-hand clothing trend has taken a solid place in the market as an affordable and sustainable alternative, especially after Covid-19. However, online platforms that offer a hybrid approach with rapidly developing technology in the last decade have created a large customer base in the second-hand fashion market.

Resale, vintage and second-hand trends are not really new concepts. The second-hand fashion trend is not only a change in the product purchasing process, but also a phenomenon that allows one to remember how valuable the norms that stand against the rapid aging of fashion are. There is no doubt that the second-hand market in the fashion industry is growing very quickly, thanks to online sales and digital initiatives. We see that the fashion industry has entered a much more sustainable path after the pandemic. While fashion constantly renews itself, it continues to feed on the past with an influence from the vintage trend.

Second life resale